The Shoulder Physio: Injury Prevention, Pain Management, Myths And Industry Bias - Jared Powell

Caitlyn Davey • July 8, 2025

The language we use with ourselves during the toughest of times takes a toll on us and leads us to focus on the worst, and often the language doctors and medical professionals use while treating us plays a major role in our recovery process and how we view our issues. On the Rebuild Health and Fitness podcast, coaches Sean and James discuss with Jared Powell, better known as Shoulder Physio on Instagram, a senior physiotherapist and PhD candidate who breaks down for us how language plays a role in pain management as a patient and as a doctor, and the alternative methods people use in between. BackgroundBorn and brought up in Burleigh Heads, Jared had always been interested in the science of things, and having been involved in surfing and rugby – he naturally went ahead with pursuing sports and science.“So, sports and science was my thing, and then I did exercise science, obviously, as everyone does in Australia. From there I had a decision – teaching, exercise physiology, physio, or medicine. I was going to do medicine, did the exams as well, just something about it wasn’t as appealing as physio, so I did physio and got into it too,” says Jared.He was mainly inspired by a friend’s father who was a physiotherapist and worked with the Great Britain Olympic Team and the Queensland State of Origin team. “I just saw this dude, didn’t know what he did, sort of running onto the field and helping players, strapping ankles, spraying some magical spray onto people and getting them better. I was like, ‘This dude has got it all sorted, he is watching a football game, is traveling with the Olympic team,’ then I found out he was a physio, and that stuck with me strangely,” he adds. Language surrounding injuryThe words we use to define the aspects of our life, problems we face, and general day-to-day happenings create a perception we sometimes fall deep into. Whether it’s good or bad, these words do tend to take a toll on us and shape our thoughts.Jared believes the way we speak about our health condition forms the reality of it. “I’m a firm believer that we should try and use the most less nocebic terms or terms that are as little as nocebic as possible,' he says. 'So, when you’re saying, ‘That’s the worst knee I’ve ever seen,’ or ‘Your shoulders are hanging off,’ that’s reinforcing this message of vulnerability in your head subliminally, subconsciously.”And he stands on the ground that medical professionals must be more careful when dealing with matters related to pain, physical wellbeing, and overall health concerns of an individual. The common man is mostly oblivious to medical terms, or the good and bad of the human body in some cases, and the throwing around of complicated jargon does more harm than good.“And how much are we doing that with our patients and our clients?' asks Jared. 'If you say, ‘That’s the worst rotated cuff tear I’ve ever seen,’ or ‘That’s bone on bone,’ all these sorts of terms which you might just throw around harmlessly and think nothing of it, an individual with knee pain may hang on to that for the rest of their life. You might be influencing the trajectory of their existence.'He adds to this by saying: I think we’ve just got to catch ourselves, there’s no barrier to doing it as clinicians or coaches, just watch what you are saying. Think about it, be conscious of it, your words have an impact. And I’m not saying like you can’t say any sort of pathoanatomical term - just be conscious about how it’s going to be received. We all make mistakes, but the more you can minimise it, the better I believe.”Sean reflects on an injury he had in his teens and how the language the practitioner used affected his recovery. “I remember when I came out of my shoulder surgery and the surgeon came around to check up on me, the first thing he says is, ‘Mate, it was really bad, I wasn’t able to fix it.’ And I asked if I’d be able to play rugby again, to which he said, ‘Oh, we’ll have to wait and see.’ That is the last thing I want to hear after I’ve been cut open. Yeah, and it stuck with me for ages, I don’t think I tackled with my left shoulder again after that,” says Sean.James, on the other hand, was met with an immense amount of optimistic energy, which allowed him to feel better despite the slow progress. “When I had surgery on my ankle, my doctor came to see me and said, ‘That couldn’t have gone any better, it was near enough perfect.’ I obviously struggled with a range of motion but since then I’ve been good.” Alternative methods and quick fixesWe’re all guilty of this – of trying to find the fastest possible way to get rid of pain, of switching to easier solutions to get out of this problem we’re in, simply because we want the pain and discomfort to go away but aren’t willing to put in the effort.  Jared says people often opt for the quickest method - which isn't always best. “I think we’re always after a quick fix,' he says. 'We are after some way of hacking the system. We think the same thing with pain and injury, we are trying to optimise it and get better as quickly as we can and that’s cool, people want to do it, it’s fine. 'But stuff like cupping and acupuncture, I can’t, in good faith, recommend it based on the evidence base. Having said all of that, is exercise far more effective than manual therapy, for example? It's not. 'So here is a paradox - we’ve got a lot of people out there rubbishing manual therapy and modalities, cupping, acupuncture, needling, and stretching. I like to resistance train, is that a far more superior method or approach to getting people out of pain? It’s not. It's not better than Pilates, it's not better than a ton of other things. So, we need to have a conversation, why does that form of exercise occupy a privileged position in the world? It’s because it helps people from a health perspective.“Everybody in the world is mostly under-exercised, so why not use pain as a way of saying, ‘Well let’s get your resistance training a couple of times a week because that’s the recommendation from the World Health Organization’. I think training and exercising is a far more sustainable way of helping somebody in life versus two hours of massage a week or acupuncture,” he concludes. 

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July 22, 2025
If you live in Wynnum or Capalaba , chances are you’ve seen a bootcamp in action — high-intensity sessions in parks, with lots of burpees, sprints, and shouting. While bootcamps can be a fun way to get sweaty, there’s a reason more people are choosing structured strength training instead. At Rebuild, we often meet people who’ve jumped from one bootcamp to another, chasing results they never quite achieve, or can’t maintain. Here’s why strength training, not bootcamp-style fitness, is the smarter long-term approach for your health and body. 1. Progress Over Punishment Bootcamps often focus on burning calories and pushing people to their limits every session. It feels intense — but it’s usually random. There’s no plan beyond “go hard”. Strength training is different. It’s measured, progressive, and adaptable . Whether you’re lifting a barbell or doing bodyweight movements, the goal is to build skill, strength, and confidence over time. You're not punished for where you're at — you're coached toward where you want to be. 2. Stronger Muscles = Better Results Cardio-heavy bootcamps might help you lose weight quickly, but they rarely help you build muscle, and muscle is the key to long-term fat loss, strength, and mobility . When you train with resistance (weights, bands, or bodyweight), your body becomes more efficient. You burn more calories at rest, move better, and feel more capable in everyday life. And unlike bootcamps, strength training actually preserves lean mass while you're in a calorie deficit — which matters if your goal is body composition, not just weight loss. 3. Individual Coaching Matters Most bootcamps have one instructor yelling instructions to a big group. There’s rarely time to check your technique, let alone adjust for injuries, experience, or confidence levels. At Rebuild, our group sessions are coach-led and purpose-built . We take time to teach proper form, scale movements to your ability, and track your progress. You're not just surviving a workout — you’re learning how to move better and train smarter. 4. It’s Not Just About Today’s Workout Bootcamps often lack structure. You show up, do something exhausting, and leave. There’s no continuity or long-term planning. Strength training follows a programmed approach , meaning each week builds on the last. You’ll have sessions designed to improve specific movements and outcomes — whether that’s lifting more weight, increasing core strength, or mastering your first pull-up. That structure keeps you consistent, motivated, and injury-free. 5. Sustainability Over Shock Tactics If you’re tired of the “go hard or go home” mentality, strength training is for you. It’s adaptable to all ages, bodies, and goals . You’ll get fitter, stronger, and more confident — without burning out or breaking down. Ready to train with purpose? If you're looking for something better than a bootcamp in Wynnum or Capalaba , join us at Rebuild. We coach real people — not fitness models — to get real results. 📍 Structured training 📍 Expert coaches 📍 Community that has your back You don’t need to be fit to start. You just need to start.
July 22, 2025
A lot of people have completed a marathon but how many people have collapsed at 40km?

Sometimes you do everything right, and shit still doesn’t go to plan.
 Last weekend I ran in the Gold Coast Marathon, my first ever marathon. I trained properly, my body felt relatively good (all things considered when preparing to run 42.2km), I carb-loaded, and my race day nutrition was dialled in.
 I was ready.
 We set off. Jess and the kids met me at different points on the course with signs, the atmosphere was great. I loved seeing the kids with their signs. Pacing felt on point. The first 21km? Easy. I felt great. Maybe I should’ve drunk more water, but I didn’t think too much of it at the time.
 At 25km, I felt slower, but pace wise I was still holding well. I’d kept telling myself throughout the day "The race starts at 30km." And let me tell you, it does.
 By 30km, the sun was out, and I was starting to struggle. My watch started glitching so I had no real idea of my splits. I thought I was slowing down a lot (turns out I wasn’t), but the effort to keep the same pace suddenly felt 10x harder.
 I hadn’t taken on enough water. Usually, I can get away with lower fluids. Not this time. Dehydration crept in. hard.
 At 35km I was in survival mode, one foot in front of the other, flicking between moments of pain and little short lived waves of “let’s go.” But by 39km I was delirious. I could see the finish line, I hit the 40km mark (where I thought enjoyment might return to finish), and I collapsed.
 I was gone. Scary stuff.
 The last few hundred metres were a complete blur. All I remember is the crowd, the medics, and about five paramedics suddenly around me. I was vomiting, shaking, confused, in and out of it. I had this overwhelming, indescribable feeling, and honestly, for a moment, I thought I could die.
 My memory went. I couldn’t recall the day, the year, where I lived, or how to spell. I only knew who Jess and the kids were, and that I didn’t want them to see me with wires in me. 
 My temperature had hit 40°C. Blood pressure crashed. Thankfully, the medics and paramedics were incredible, I had a drip running into me within 10 to 15 minutes.
 As I already knew, I’m stubborn. I wanted to run it all. Not walk. Not stop and breathe and In hindsight, I should have. 
 Seems like my mind was just a bit stronger than my body on the day. I never thought I could push myself there in all honesty. 

Am I gutted? Of course, I was only 2km away but I gave it everything I had on that day. Heat stroke, exhaustion, and dehydration got me. 

I am always reminded here of the quote ‘The man in the arena’ look it up if you need. 
 Will I run 42.2km again? Yes, I feel I need to. 

Would I do things differently, now I’ve run 40km under race conditions? You bet, lessons learnt. Always lessons. Never be scared to not succeed. Be scared to never try in the first place. 
 We go again.
By Caitlyn Davey July 8, 2025
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