The Psychology Behind Performance: With Sports Psychologist Rachel Jones

Caitlyn Davey • April 2, 2025

The intense hours of training, the constant drive to be number one—it all takes a toll over time. This is where a sports psychologist steps in to make a real difference.


Rachel Jones, a sports psychologist based in Australia, shares her approach to building trust with clients, tackling self-limiting beliefs, and the strategies she uses to help athletes thrive—not just in sport, but in life.


Rachel's Background

Rachel has been in the field for over 10 years, driven by a passion for helping people be their best.

"I've always been interested in the person behind the performer," says Rachel.
"Not just the sports person, but understanding the whole person."

Her motivation comes from witnessing talented individuals struggle off the field, despite their extraordinary success in competition.


She realized she wanted to reduce suffering and help people unlock their true potential.


Rachel's professional experience includes roles in:

  • Strength and conditioning
  • Athlete welfare
  • Sports rehabilitation assessment and management
  • Tactical training


This broad background gives her additional perspective in her sports psychology work, with a special focus on injury rehabilitation and pain management.


Building Trust with Athletes

Because of stereotypes around mental health, athletes often feel reluctant to open up to a sports psychologist.

"People sometimes worry—'Are you reading my mind?' or 'Talking to you must mean something is seriously wrong,’" Rachel explains.

Breaking down this stigma is a big part of her role.


Rachel emphasizes:

  • Maintaining confidentiality to create a safe space for athletes
  • Balancing trust between athletes and coaches/medical teams
  • Being relaxed yet professional, keeping clear boundaries while encouraging open conversations


Tackling Self-Limiting Beliefs

Athletes often carry self-limiting beliefs that can hold them back.


Rachel breaks it down:

"It can stem from criticism, perfectionist tendencies, poor experiences after mistakes, or tying self-worth solely to performance outcomes."

These beliefs can be:

  • A result of past failures or judgment
  • Symptoms of perfectionism
  • Linked to performance-based identity (believing your worth depends solely on how well you perform)


Helping athletes identify and dismantle these beliefs is crucial to unlocking their true potential.


Strategies That Work

The strategies Rachel uses are universal—they aren’t just useful for sports; they apply across life.

"Strategies we talk about for performing under pressure at a stadium are the same strategies you can use heading into a job interview or having a difficult conversation."

Key points:

  • Crossover skills: Resilience and pressure-handling techniques benefit both sport and real life.
  • Youth development: Even young athletes can start learning mental strategies early—and practicing them in school helps them in sport.
  • Daily practice: Using techniques like breathing control, mindset reframing, and visualization in everyday situations strengthens their impact in performance settings.


Rachel emphasizes that the younger an athlete starts practicing these strategies, the easier it becomes to use them instinctively when it matters most.


Final Thoughts

Sports psychology isn't about fixing what's broken—it's about unlocking the best in people. Through trust, tailored strategies, and addressing the deeper mental blocks, Rachel Jones helps athletes not just perform better, but live better too.

Previous Blogs

By Rebuild Team April 24, 2025
When the mornings are darker, the beds are warmer, and the rain seems endless, it’s easy to tell yourself you’ll get back to the gym next week. But here’s the truth—winter isn’t a reason to pause your progress. It’s the season that separates the stop-starters from the ones who truly transform. When the mornings are darker, the beds are warmer, and the rain seems endless, it’s easy to tell yourself you’ll get back to the gym next week. But here’s the truth—winter isn’t a reason to pause your progress. It’s the season that separates the stop-starters from the ones who truly transform. At Rebuild, we know that consistency—especially when it’s hard—is what drives real change. So let’s talk about why winter consistency matters, what it does for your body and mind, and how to make sure you keep showing up. Why Consistency in Winter is Crucial Your body doesn’t know it’s winter. It only knows what you do. Skipping weeks at a time means reversing hard-earned progress, both physically and mentally. Research shows that regular strength training improves insulin sensitivity, bone density, and cardiovascular health—even more so when done consistently over time (Westcott, 2012). Momentum matters. Winter is also when stress, low mood, and fatigue creep in for many of us. Exercise has been proven to reduce symptoms of anxiety and depression, thanks to the release of endorphins and the regulation of stress hormones like cortisol (Harvard Health, 2021). So if you're feeling flat—this is the time to move, not pull back. How Staying Active in Winter Helps You Long-Term You avoid the restart trap Every time you stop, it takes longer to get back to where you were. Consistent training keeps your baseline high and avoids the start-again cycle that leaves you feeling frustrated. You build real discipline Motivation will come and go. But the ability to show up regardless—that’s discipline. And discipline spills over into every part of life: work, family, even how you show up for yourself. You’re ahead come spring Want to feel strong, energised, and confident when the layers come off? That starts now. While others are hibernating, you’re laying the groundwork. How to Stay Consistent When It’s Cold and Dark Set a realistic routine Don’t aim for perfection—aim for doable. Three sessions a week with intention is better than chasing five and quitting by June. Train with people who lift you up Community keeps you accountable. It’s easier to leave the house when you know someone’s expecting you. At Rebuild, you're never training alone. Track your progress Strength, reps, conditioning—see the data change. That’s motivation you can measure. Focus on how it makes you feel Training isn’t just for summer bodies. It’s for better sleep, less stress, more patience with the kids, and feeling like you again. Winter isn’t the enemy. It’s the proving ground. So show up. Not just for summer. Not just for weight loss. But for strength, stability, and the version of you that doesn’t give up when it gets hard. We’ll be here, with the lights on, the music up, and a team that’s ready to help you stay consistent—whatever the weather.
By Caitlyn Davey April 2, 2025
5 Quick Tips For Living A Healthier Lifestyle
By Caitlyn Davey April 2, 2025
Tips For Muscle Building And Fat Loss
More Posts