The Number One Reason Your Diet Is Failing

Caitlyn Davey • July 8, 2025

 When you’re committed towards making a change, be it a lifestyle change, a new diet, or leaving a bad habit, one thing that’s required to make any of this possible is to remain adherent. Adherence, its importance, and its value in terms of dieting is what coaches James and Sean discuss in this week’s episode of the Rebuild Health and Fitness podcast. Basic concept and fat-loss hierarchy Many people fail to understand scientifically how diets work, and the factors which affect your body mass. Because of this, you’re caught up in a cycle where you’re continuously trying new things with the hope that something will work, when actually you’ve got all the basic concepts wrong.James explains: “First, the diet itself does not put you into a calorie deficit. It’s like pseudoscience when people say ‘Oh just eat clean,’ well, what happens when you stop losing weight but are still eating clean? Can you eat cleaner? Can you wash your food anymore? “Second, the individual cannot adhere to the sort of diet their coach is giving out, the method can be far too extreme for them to follow. “Third, the assumed energy expenditure of the person is wrong, you believe you’re far more active than you actually are.” Along with these concepts, we also fail to understand what foods we should be consuming and the lifestyle we should maintain. James shares some insights on what he calls the fat-loss hierarchy. “So, calories are first, they're always king when it comes to fat-loss. Then you have your proteins, fats, carbohydrates, your sleep timings, micronutrients, supplements, and meal frequency etc. But, all of these are overarched by adherence. So, if you think of a pyramid, a triangle with all these, there’s a straight line next to it which is adherence, the whole way through.”Habit changes and conscious thinking Habit building can help you with adherence. Sean shares how important it is to change and build better habits to allow weight-loss as well as the role our brain plays in that process. He says, “You are a result of your habits. Everything you do in your life up until this point is a result of your habits. It's one of the biggest things we can help people work on to help with adherence. Unless you're looking to bring behaviour change, no diet will last because you're not willing to change anything.” When trying to diet, you need to understand the different thought patterns - and your thinking versus feeling brain. James explains: “Your feeling brain is irrational and emotional whereas your thinking brain is logical. Your feeling brain is always stronger than your thinking brain – we're emotional creatures and so the only thing your feeling brain can understand is empathy. Suppose you want to drink this weekend, your feeling brain will tell you to, and nine out of 10 times, it’ll win as well. But if you talk to yourself differently and say, ‘Hey, I know you want to drink but how are you going to feel when you wake up the next day? Or when you go in to train?’ that’s when you connect the two together and communicate between the them.”However, Sean also puts emphasis on how important it is to hold yourself accountable and make changes once you’ve had your way. “If you do go out for a drink, be accountable with your other habits. Create an environment that leads to success. Say you enjoy snacking, and you’ve always got snacks in your drawer, moving those to the cupboard will allow you to be more aware of what you want to do – you still have the freedom to eat, you have the freedom to do whatever you want but you also have the freedom to say no and think about whether you’re actually hungry or are doing it out of habit. If you make things a little difficult, you will start to see changes,” he adds. Hitting plateaus and changing calorie intakeIn the process of weight-loss, it's common to hit a plateau. But that doesn’t necessarily mean you can’t get back on track – it's all about recognising where you’re going wrong and how you can bring positive change.Sean says it’s common, but easy to overcome. “Everyone hits a plateau in every realm of life and they come after a period of success. People just start letting things slip. They go away from what was working for them, there’s a lack of adherence, they’re not tracking their intake properly, they start snacking again, or are not moving enough.”“All those things add up. It's not that you've reached your genetic potential, you've just slacked. Before you think you've reached your ceiling, just reflect back and think, ‘Am I doing enough? Am I doing what I was once doing?’ more often than not the answer is no. When these plateaus are happening, your ability to show up in the gym is massive, your ability to pick the right meals is massive. You just have to put in that effort and discipline yourself,” he adds.There’s also the fact that sometimes, what works for one person may not work for another. Everyone functions differently, everyone’s physical activity potential varies and so it’s important to make sure you can work around something that suits you best. James believes the best plan in such cases is to customise your calorie intake into something that’s manageable for you.“If I'm dieting someone at 1,200 calories but their maintenance is 1,800, they're going to say, ‘I can’t do 1,200, I'm trying my best but I do go over that,’ whereas if I'm dieting someone at 1,800 calories, it’s less likely that they're going to go over 1,800 calories all the time. For them it’ll then be like, ‘Oh I’m only consuming 1,700 calories and I’m feeling fine.’ So, if you feel like your diet isn't working for you, maybe up your diet and see how that makes a difference. There's also the fact that energy in, equals energy out. If I’m eating more, I’m going be letting out more, I’ll be feeling better, I’m going to be exercising more, my habits are going be better, my non-exercise activity will be more.”“You need to pick a path that you can be adherent to. It could be a slow rate of dieting but you may be more successful in the long run because you don't feel depleted,” he concludes. What works best?As for the last takeaway, James and Sean share what generally works best for diets, and maintaining it. “Something that's easy to stick to, keep things simple. People overcomplicate things too much. It’s got to be fun and enjoyable to a certain extent. Having a good relationship with your coach, cultivate a good relationship with yourself. Having a support network is important too; the community around you is massively undervalued when it comes to lifestyle changes.” If you need help with your nutrition get in touch now. Listen to the full podcast on Spotify. Or listen to it on Apple.     

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July 22, 2025
If you live in Wynnum or Capalaba , chances are you’ve seen a bootcamp in action — high-intensity sessions in parks, with lots of burpees, sprints, and shouting. While bootcamps can be a fun way to get sweaty, there’s a reason more people are choosing structured strength training instead. At Rebuild, we often meet people who’ve jumped from one bootcamp to another, chasing results they never quite achieve, or can’t maintain. Here’s why strength training, not bootcamp-style fitness, is the smarter long-term approach for your health and body. 1. Progress Over Punishment Bootcamps often focus on burning calories and pushing people to their limits every session. It feels intense — but it’s usually random. There’s no plan beyond “go hard”. Strength training is different. It’s measured, progressive, and adaptable . Whether you’re lifting a barbell or doing bodyweight movements, the goal is to build skill, strength, and confidence over time. You're not punished for where you're at — you're coached toward where you want to be. 2. Stronger Muscles = Better Results Cardio-heavy bootcamps might help you lose weight quickly, but they rarely help you build muscle, and muscle is the key to long-term fat loss, strength, and mobility . When you train with resistance (weights, bands, or bodyweight), your body becomes more efficient. You burn more calories at rest, move better, and feel more capable in everyday life. And unlike bootcamps, strength training actually preserves lean mass while you're in a calorie deficit — which matters if your goal is body composition, not just weight loss. 3. Individual Coaching Matters Most bootcamps have one instructor yelling instructions to a big group. There’s rarely time to check your technique, let alone adjust for injuries, experience, or confidence levels. At Rebuild, our group sessions are coach-led and purpose-built . We take time to teach proper form, scale movements to your ability, and track your progress. You're not just surviving a workout — you’re learning how to move better and train smarter. 4. It’s Not Just About Today’s Workout Bootcamps often lack structure. You show up, do something exhausting, and leave. There’s no continuity or long-term planning. Strength training follows a programmed approach , meaning each week builds on the last. You’ll have sessions designed to improve specific movements and outcomes — whether that’s lifting more weight, increasing core strength, or mastering your first pull-up. That structure keeps you consistent, motivated, and injury-free. 5. Sustainability Over Shock Tactics If you’re tired of the “go hard or go home” mentality, strength training is for you. It’s adaptable to all ages, bodies, and goals . You’ll get fitter, stronger, and more confident — without burning out or breaking down. Ready to train with purpose? If you're looking for something better than a bootcamp in Wynnum or Capalaba , join us at Rebuild. We coach real people — not fitness models — to get real results. 📍 Structured training 📍 Expert coaches 📍 Community that has your back You don’t need to be fit to start. You just need to start.
July 22, 2025
A lot of people have completed a marathon but how many people have collapsed at 40km?

Sometimes you do everything right, and shit still doesn’t go to plan.
 Last weekend I ran in the Gold Coast Marathon, my first ever marathon. I trained properly, my body felt relatively good (all things considered when preparing to run 42.2km), I carb-loaded, and my race day nutrition was dialled in.
 I was ready.
 We set off. Jess and the kids met me at different points on the course with signs, the atmosphere was great. I loved seeing the kids with their signs. Pacing felt on point. The first 21km? Easy. I felt great. Maybe I should’ve drunk more water, but I didn’t think too much of it at the time.
 At 25km, I felt slower, but pace wise I was still holding well. I’d kept telling myself throughout the day "The race starts at 30km." And let me tell you, it does.
 By 30km, the sun was out, and I was starting to struggle. My watch started glitching so I had no real idea of my splits. I thought I was slowing down a lot (turns out I wasn’t), but the effort to keep the same pace suddenly felt 10x harder.
 I hadn’t taken on enough water. Usually, I can get away with lower fluids. Not this time. Dehydration crept in. hard.
 At 35km I was in survival mode, one foot in front of the other, flicking between moments of pain and little short lived waves of “let’s go.” But by 39km I was delirious. I could see the finish line, I hit the 40km mark (where I thought enjoyment might return to finish), and I collapsed.
 I was gone. Scary stuff.
 The last few hundred metres were a complete blur. All I remember is the crowd, the medics, and about five paramedics suddenly around me. I was vomiting, shaking, confused, in and out of it. I had this overwhelming, indescribable feeling, and honestly, for a moment, I thought I could die.
 My memory went. I couldn’t recall the day, the year, where I lived, or how to spell. I only knew who Jess and the kids were, and that I didn’t want them to see me with wires in me. 
 My temperature had hit 40°C. Blood pressure crashed. Thankfully, the medics and paramedics were incredible, I had a drip running into me within 10 to 15 minutes.
 As I already knew, I’m stubborn. I wanted to run it all. Not walk. Not stop and breathe and In hindsight, I should have. 
 Seems like my mind was just a bit stronger than my body on the day. I never thought I could push myself there in all honesty. 

Am I gutted? Of course, I was only 2km away but I gave it everything I had on that day. Heat stroke, exhaustion, and dehydration got me. 

I am always reminded here of the quote ‘The man in the arena’ look it up if you need. 
 Will I run 42.2km again? Yes, I feel I need to. 

Would I do things differently, now I’ve run 40km under race conditions? You bet, lessons learnt. Always lessons. Never be scared to not succeed. Be scared to never try in the first place. 
 We go again.
By Caitlyn Davey July 8, 2025
You Need To Earn The Right To Be Good At Something
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