I’m A Fitness Coach And Nutritionist And I Hate These 8-Week Challenges

Caitlyn Davey • July 8, 2025

 Six and eight week challenges have really taken off in the health industry in the last few years, and as a qualified coach and nutritionist, I’m fundamentally opposed to them. Challenges are problematic – at Rebuild Health & Fitness we consistently hear stories about people being put on restrictive diets, overworking themselves for eight weeks and injuring themselves, or completely smashing it for the eight weeks and then regressing almost immediately. These challenges are an excellent marketing tool for gyms, and yes, they do have their place as a catalyst for some people to create change, but the majority of the time, it’s ‘go hard for eight weeks and then fall off the radar’ and that is just not healthy. In all honesty they are a marketing, money-making scheme; but I understand them. We are all running businesses and they are marketable. My problem comes from the lack of education, it comes from the post-challenge bounce back and it comes with poor or false marketing of hope for people. They ruin people's already poor relationships with food and their self-image with no care in the world. They judge of objective measurements like weight and body fat (which is never measured properly). They become restrictive and look at things as black or white. ‘You can eat this, you can't eat that, you must train X amount of times per week’. They are looking at health as some binary code and it is never that simple.  The biggest problems we see are the yo-yo dieting that comes with it and it's the repeat challengers/challenges. Someone smashes a challenge and due to the lack of post challenge education, they gain weight again, so they pay and sign up again to the same challenge that has already failed them.  Some of the results I see go against human physiology and sports science. Beginners can make this amount of progress but intermediate or advanced it becomes more difficult. You can make anyone look better in eight weeks with the right dieting protocol around the finish time of the challenge.  Hey, I've made fighters lose 7kg in five days.  These results can be maintained with the correct education. I would love to see eight-week challenges with four to eight-week maintenance phases but one: most gym coaches don't know enough, two: that's time eating away and another challenge and three: what would be the business model if those clients didn't need them again for their challenges? They're fundamentally flawed, and as we always say, the middle ground isn't a sexy place to be, but it's where you get results.  THE ANTI-CHALLENGERebuild Health & Fitness is launching a six-week anti-challenge – to defy all other challenges. Challenges are problematic in how restrictive they are, approaching health from a black and white perspective – which is wrong.   The anti-challenge is about working on the overall quality of your life, it's not about objective measurements, it's not who lost the most weight or who gained the most muscle, it's about education and creating habits that align with our values as humans. It's about empowerment and 1% wins that will make people redefine what health is.  The first step is the seminar, to talk about building good habits and maintaining them. This challenge is open to all Rebuild Health & Fitness members, free of charge. If you want to change your health for the better, properly, get in touch with our team at Wynnum West, and feel better, move better and look better. The middle ground isn’t a sexy place, but it’s where the change happens.  

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February 16, 2026
If you live in Wynnum or Capalaba, you’re not short of fitness options. There are 24-hour gyms. Bootcamps. HIIT studios. Yoga classes. Running clubs along the waterfront. But despite more access than ever, many people still feel stuck. Tired. Plateaued. Unsure whether what they’re doing is actually working. For many adults across Brisbane’s bayside suburbs, the missing piece isn’t more cardio or more intensity. It’s structured strength training. What Strength Training Actually Does (Beyond “Toning”) Strength training isn’t just about lifting heavy weights or looking muscular. It is one of the most well-supported interventions in exercise science for improving: • Lean muscle mass • Bone density • Insulin sensitivity • Resting metabolic rate • Functional capacity • Injury resilience When you lift weights progressively, your body adapts. Muscle fibres increase in size. Neural drive improves. Connective tissue strengthens. Bone responds to load. This isn’t aesthetic. It’s physiological. For adults in their 30s, 40s and 50s — especially busy professionals and parents — maintaining and building muscle becomes increasingly important. From around age 30 onwards, we gradually lose muscle mass if we don’t train against resistance. Strength training slows — and can even reverse — that decline. Why Many People Plateau in Traditional Gyms Joining a gym in Wynnum or Capalaba is easy. Progress is harder. Many people follow random workouts. They jump between machines. They try classes without a long-term plan. They train hard, but without structure. The body adapts quickly to repeated stimulus. If load, volume or intensity don’t increase over time, adaptation stalls. This principle is called progressive overload — and it is fundamental to strength development. Without it, workouts feel hard but don’t necessarily lead to measurable progress. That’s why tracking lifts, planning training blocks, and adjusting volume matter. Effort is important. Structure is essential. Strength vs “Burning Calories” A common goal across the Wynnum and Capalaba community is fat loss. Many people default to high-intensity cardio to “burn more calories”. While cardiovascular training improves heart health and work capacity, resistance training changes body composition in a different way. Muscle tissue is metabolically active. The more lean mass you maintain, the more energy your body requires at rest. Strength training also improves glucose regulation and insulin sensitivity, which influences how your body uses carbohydrates. In simple terms: Cardio burns calories during the session. Strength training improves how your body uses energy long term. The most effective approach often combines both — but strength should not be overlooked. The Importance of Coaching in Strength Training Not all training environments are equal. There is a difference between access to equipment and access to coaching. Research in motor learning consistently shows that technique improves faster and more safely when feedback is specific and timely. Good coaching reduces injury risk, improves force production and builds confidence under load. For beginners, this means learning correct movement patterns. For experienced lifters, this means refining efficiency and progressing safely. In both Wynnum and Capalaba, more people are moving away from “do it yourself” gym models and towards coached environments that prioritise progression and accountability. Because consistency — not intensity — predicts long-term success. Strength Training for Real Life The real benefit of strength training isn’t what happens in the gym. It’s what happens outside it. Carrying children. Lifting groceries. Walking the stairs without fatigue. Reducing back pain. Improving posture after long desk hours. Strength improves quality of life. For people living and working in Brisbane’s bayside suburbs — balancing work, school runs and community commitments — training needs to support life, not compete with it. Two to four well-programmed sessions per week is enough to create significant improvements in strength and body composition when done consistently. You do not need to train every day. You need to train intelligently. What To Look For in a Strength Training Gym in Wynnum or Capalaba If you’re considering starting strength training locally, look for: • Structured programming rather than random workouts • Progressive overload built into sessions • Coaches who adjust for injury, mobility and experience • A community that supports consistency • A clear pathway for beginners Strength training should feel challenging — but sustainable. It should build confidence, not intimidation. A Quiet Shift in Fitness Across Wynnum and Capalaba, there is a noticeable shift. People are moving away from extreme short-term “transformations” and towards long-term strength development. They want: Energy that lasts. Bodies that feel capable. Training that fits into real life. Strength training isn’t a trend. It is one of the most researched, effective and sustainable forms of exercise available. If you’ve tried everything else and still feel stuck, it might not be motivation you’re missing. It might be structure. And structure changes everything.
January 19, 2026
If you’ve been thinking about getting back into training — or starting properly — this is your chance. From February 2–8 , you can train free for a full week at Rebuild Capalaba with unlimited access to our group sessions. No pressure. No judgement. No gimmicks. Just well-coached training, intelligent programming, and a community built around progress — not perfection. What Free Week Includes • Unlimited group training for 7 days • Coaching-led strength, conditioning, and cardio sessions • Scaled options to suit all experience levels • A supportive, ego-free training environment Whether you’re returning after a break, testing something new, or simply curious about what training should feel like — Free Week lets you experience it properly, without committing upfront. Free Week runs Feb 2–8. Spots are limited. Book your week and see how it fits into your life.
November 24, 2025
Try a Session. Meet the Coaches. See What You’re Capable Of If you’ve been thinking about starting, restarting, or finding a gym that actually supports you — Taster Day is your opportunity. This is a free, one-day event designed for real people. No pressure. No expectations. Just great coaching, a welcoming community, and a chance to see whether Rebuild is the right fit for you. December 6, 7:30am at Rebuild Health and Fitness - 10 North Road Wynnum West. This session is FREE for people to join.
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