DRAFT How to Stand Out As A Fitness Influencer Making Your First Marks on Social Media

Caitlyn Davey • April 2, 2025

The world of social media is a funny one, it's hard to stand out, post consistently and grow your audience. But it's something Morgan Rose Moroney has done, and done well. With influencers from all arenas resorting to Instagram, Tiktok and Youtube for their income, the supply of influencers on the platform is exceeding the demand by a large number. So, to remain relevant in the constantly evolving social media culture, what must an influencer do? According to ex-gymnast and fitness influencer, Morgan, the key to staying relevant is to be yourself in a world that’s constantly trying to make you someone else. Sounds cliché? Well, there’s more to it. That green smoothie you’re about to post on your Instagram? It’s been there before on countless profiles recreated in many different ways, it's tried and tested but now, people want to see more. They want to see something real, away from those perfect gym selfies and workout routines. They want to see vulnerability, a glimpse of themselves and that’s only possible if influencers adopt honesty into their content rather than posting what they think they are supposed to.Tanya Mitchell, an Australian videographer and fitness enthusiast has crafted a career bordering the lines of fitness and creativity by photographing fitness as her niche. As she sees a sea of ‘fitness’ influencers parading the new lines of pre-workouts and protein shakes, she ponders over the commercialisation of fitness. “People are too focused on making fitness a job rather than learning the skills it takes,” says Tanya. Many fitness influencers have lost direction and are steering towards promotional content, rather than narrating their fitness journeys, which catches attention and gains them money but replicated content as such isn't long-lived. All social media profiles are slowly turning into online shops with Snapchat filters designed to sell sunglasses – but that’s just the beginning. Especially with all influencers just promoting what they’re paid for, disregarding their own beliefs on whether the product actually works for money - the influencer market seems quite fickle right now. If you base your entire content on trends as an influencer, you might be posing a threat to yourself as trends can end as soon as they begin. Similar to investment banking, journalism, customer service, and all the careers out there that require a certain skill set, fitness careers have some requirements too. “I think people forget that you have to put time and energy into social media to really make it something,” says Morgan. Building a niche Many influencers of late are adopting the all-inclusive approach where they post everything and anything and due to that, they experience major variations in their fan following. This technique isn’t really gathering a devoted set of followers as they are not really narrating any personal journey; instead, it’s a flood of overplayed content - which is why it's important to catch on to a niche and build on it with skills. “It’s all about building this idea of who you are and what you want to have an impact on and then making that a reality,” says Morgan. Before setting on fitness as a full-time career, it's important to realise whether this choice is something more than a simple job. You need to have something pushing you to carry on, a deeper passion or a long-term goal that sets you apart from the rest. Many people have begun to go down the influencer road but to remain relevant in this sea of people, it's important to have an idea of whom you’re trying to impact/influence as an influencer. Without that, the passion can fade away. Morgan believes in a touch of reality and helping people when it comes to fitness. “You have to please the people that contact you and get back in contact with them,” she says. “You have to provide something that’s of relevance which will be a positive impact on their life.” Getting back to the point of building real connections through social media, Morgan believes that is the way to go to build a solid fanbase.It's uncanny the impact you can have on people’s lives behind a screen. Social media has made its way as a platform where many a friendship or love began or rekindled. So, the conversation of social media being a negative space is arguable – considering its many positive impacts far beyond the fitness industry. “If social media was so negative, people wouldn’t be on it”, says Morgan. While the industry tends to be taken negatively, it almost entirely relies on your perspective when entering the platform and whom you choose to follow. If you scroll through your reels with insecurities and vulnerable feelings gripping you, it’s likely that’ll heighten but when you enter with a good mindset, social media can enhance that. Some influencers, including Tanya, have begun being a bit more vulnerable and open on their social media.Although she found it hard at first due to some negative comments she received and being labeled an attention seeker, the videographer sticked close to her roots and formed personal connections with people on the basis of her struggles. She believes in posting the whole journey, not just the smiles and happiness of it which is what makes social media a fickle world.But of course, the world of influencers comes with its own negative aspects. It deprives them of a normal life away from the screen and in the moment.“When I’m old, I want to have memories when I look back, not photos,” says Tanya. “My life is like a time stamp on every single day with spending time on my phone.”

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Why Strength Training Might Be the Missing Piece in Your Health Routine

February 16, 2026
If you live in Wynnum or Capalaba, you’re not short of fitness options. There are 24-hour gyms. Bootcamps. HIIT studios. Yoga classes. Running clubs along the waterfront. But despite more access than ever, many people still feel stuck. Tired. Plateaued. Unsure whether what they’re doing is actually working. For many adults across Brisbane’s bayside suburbs, the missing piece isn’t more cardio or more intensity. It’s structured strength training. What Strength Training Actually Does (Beyond “Toning”) Strength training isn’t just about lifting heavy weights or looking muscular. It is one of the most well-supported interventions in exercise science for improving: • Lean muscle mass • Bone density • Insulin sensitivity • Resting metabolic rate • Functional capacity • Injury resilience When you lift weights progressively, your body adapts. Muscle fibres increase in size. Neural drive improves. Connective tissue strengthens. Bone responds to load. This isn’t aesthetic. It’s physiological. For adults in their 30s, 40s and 50s — especially busy professionals and parents — maintaining and building muscle becomes increasingly important. From around age 30 onwards, we gradually lose muscle mass if we don’t train against resistance. Strength training slows — and can even reverse — that decline. Why Many People Plateau in Traditional Gyms Joining a gym in Wynnum or Capalaba is easy. Progress is harder. Many people follow random workouts. They jump between machines. They try classes without a long-term plan. They train hard, but without structure. The body adapts quickly to repeated stimulus. If load, volume or intensity don’t increase over time, adaptation stalls. This principle is called progressive overload — and it is fundamental to strength development. Without it, workouts feel hard but don’t necessarily lead to measurable progress. That’s why tracking lifts, planning training blocks, and adjusting volume matter. Effort is important. Structure is essential. Strength vs “Burning Calories” A common goal across the Wynnum and Capalaba community is fat loss. Many people default to high-intensity cardio to “burn more calories”. While cardiovascular training improves heart health and work capacity, resistance training changes body composition in a different way. Muscle tissue is metabolically active. The more lean mass you maintain, the more energy your body requires at rest. Strength training also improves glucose regulation and insulin sensitivity, which influences how your body uses carbohydrates. In simple terms: Cardio burns calories during the session. Strength training improves how your body uses energy long term. The most effective approach often combines both — but strength should not be overlooked. The Importance of Coaching in Strength Training Not all training environments are equal. There is a difference between access to equipment and access to coaching. Research in motor learning consistently shows that technique improves faster and more safely when feedback is specific and timely. Good coaching reduces injury risk, improves force production and builds confidence under load. For beginners, this means learning correct movement patterns. For experienced lifters, this means refining efficiency and progressing safely. In both Wynnum and Capalaba, more people are moving away from “do it yourself” gym models and towards coached environments that prioritise progression and accountability. Because consistency — not intensity — predicts long-term success. Strength Training for Real Life The real benefit of strength training isn’t what happens in the gym. It’s what happens outside it. Carrying children. Lifting groceries. Walking the stairs without fatigue. Reducing back pain. Improving posture after long desk hours. Strength improves quality of life. For people living and working in Brisbane’s bayside suburbs — balancing work, school runs and community commitments — training needs to support life, not compete with it. Two to four well-programmed sessions per week is enough to create significant improvements in strength and body composition when done consistently. You do not need to train every day. You need to train intelligently. What To Look For in a Strength Training Gym in Wynnum or Capalaba If you’re considering starting strength training locally, look for: • Structured programming rather than random workouts • Progressive overload built into sessions • Coaches who adjust for injury, mobility and experience • A community that supports consistency • A clear pathway for beginners Strength training should feel challenging — but sustainable. It should build confidence, not intimidation. A Quiet Shift in Fitness Across Wynnum and Capalaba, there is a noticeable shift. People are moving away from extreme short-term “transformations” and towards long-term strength development. They want: Energy that lasts. Bodies that feel capable. Training that fits into real life. Strength training isn’t a trend. It is one of the most researched, effective and sustainable forms of exercise available. If you’ve tried everything else and still feel stuck, it might not be motivation you’re missing. It might be structure. And structure changes everything.

Join Rebuild Capalaba's Free Week Feb 2-8

January 19, 2026
If you’ve been thinking about getting back into training — or starting properly — this is your chance. From February 2–8 , you can train free for a full week at Rebuild Capalaba with unlimited access to our group sessions. No pressure. No judgement. No gimmicks. Just well-coached training, intelligent programming, and a community built around progress — not perfection. What Free Week Includes • Unlimited group training for 7 days • Coaching-led strength, conditioning, and cardio sessions • Scaled options to suit all experience levels • A supportive, ego-free training environment Whether you’re returning after a break, testing something new, or simply curious about what training should feel like — Free Week lets you experience it properly, without committing upfront. Free Week runs Feb 2–8. Spots are limited. Book your week and see how it fits into your life.

Join Rebuild Wynnum's Taster Day

November 24, 2025
Try a Session. Meet the Coaches. See What You’re Capable Of If you’ve been thinking about starting, restarting, or finding a gym that actually supports you — Taster Day is your opportunity. This is a free, one-day event designed for real people. No pressure. No expectations. Just great coaching, a welcoming community, and a chance to see whether Rebuild is the right fit for you. December 6, 7:30am at Rebuild Health and Fitness - 10 North Road Wynnum West. This session is FREE for people to join.
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